As the company scaled, we faced challenges in monitoring the vast volume of emails being sent daily. The existing methods of tracking email performance were inefficient, leading to delays in identifying issues such as deliverability problems and engagement drops. This lack of visibility hindered our ability to optimize email campaigns effectively.

Research Insights

To understand the requirements, I conducted interviews with stakeholders from the marketing and analytics teams. Key insights included the need for:

• A breakdown of email types (marketing, transactional, etc.).
• Geographic distribution of recipients.
• Engagement metrics such as open and click-through rates.